Every day, there are more and more Craigs List posts seeking “artists” for everything from auto graphics to comic books to corporate logo designs. More people are finding themselves in need of some form of illustrative service.
But what they’re NOT doing, unfortunately, is realizing how rare someone with these particular talents can be.
To those who are “seeking artists”, let me ask you; How many people do you know, personally, with the talent and skill to perform the services you need? A dozen? Five? One? …none?
More than likely, you don’t know any. Otherwise, you wouldn’t be posting on craigslist to find them.
And this is not really a surprise.
In this country, there are almost twice as many neurosurgeons as there are professional illustrators. There are eleven times as many certified mechanics. There are SEVENTY times as many people in the IT field.
So, given that they are less rare, and therefore less in demand, would it make sense to ask your mechanic to work on your car for free? Would you look him in the eye, with a straight face, and tell him that his compensation would be the ability to have his work shown to others as you drive down the street?
Would you offer a neurosurgeon the “opportunity” to add your name to his resume as payment for removing that pesky tumor? (Maybe you could offer him “a few bucks” for “materials”. What a deal!)
Would you be able to seriously even CONSIDER offering your web hosting service the chance to have people see their work, by viewing your website, as their payment for hosting you?
If you answered “yes” to ANY of the above, you’re obviously insane. If you answered “no”, then kudos to you for living in the real world.
But then tell me… why would you think it is okay to live out the same, delusional, ridiculous fantasy when seeking someone whose abilities are even less in supply than these folks?
to be continued